AdverCal is a three-person web studio in Southern California. We build sites for small businesses, academics and freelancers, then check on them every month.

Websites, built and looked after

Start a project advercalcompany@gmail.com

What we build

Five kinds of site we make most often. The names below are made up; your site carries your own words, photos and colours.

Ruiz LabResearch · People · Papers

Kelp forests and what lives in them

Canopy loss after marine heatwaves2026
Urchin barrens along the Channel Islands2025
Tracking sea otters with drones2024

Academic homepagePapers update weekly

Casa Olivo Tue–Sun · 5 to 10 pm Reserve a table

RestaurantMenu, hours, reservations

Studio Nine

Cut and style
Colour
Blow-dry

Book a visit

Salon or clinicServices and a booking button

Freelancer or artistPortfolio and contact

Harbor Hardware Open 7 days · 8 am to 6 pm Keys cut while you wait 412 Pacific Ave · Get directions

Local businessHours, location, phone

Most sites are a mix of these. Some need one page; some need ten.

Tell us what yours needs

Notes in, site out

You send what you have, in any shape. We turn it into one clear site, and you see every page before anyone else does.

ListenA short questionnaire, a call if you like, and a look at what you already have: an old site, a menu, a CV, photos.
BuildWe write and design the site and send you a private preview. You ask for changes and we make them.
LaunchEvery page passes our security check before it goes live, on your own address.

Every site loads fast on a phone , lives on an address you own, and sends visitors straight to your booking page .

No page builders and no plugins to keep patched. Plain, fast pages that keep working on their own.

Tell us what you need

Checked every month

On the first of each month we check every site we look after and send its owner a short report in plain words: what is fine, what changed, and what we are fixing.

Security, before and after every change
How it looks on six screen sizes, phone to desktop
Accessibility, so everyone can read it
Speed, measured on a phone
Search: titles, descriptions, sharing previews
Broken links and out-of-date details

Monthly site check yourbusiness.com · November

Healthy. Two small fixes made this month.

SecurityPassed
Phone and tablet layoutPassed
AccessibilityFixed: faint footer text
Speed on a phonePassed
Search and sharingPassed
LinksFixed: one dead link

A sample report. Yours names your own site and pages.

Based in: Southern California
Team: Three people
Work for: Businesses, academics, freelancers

We are Saman Khadivar, Jeevan Karandikar and Sohan Lele. We keep the studio small on purpose: the people you talk to are the people who build your site, and no change goes out until a second one of us has checked it.

With every site

Copy written with you
A private preview before launch
Rounds of changes until it is right
A security check before it goes live
Set up on your own domain
Built to work on any phone

With monthly care

A health check on the first of the month
A plain-language report by email
Fixes for what the check finds
Small text and photo updates
One email address for anything

Questions we hear

What does a site cost?

It depends on how many pages you need and what they have to do. Tell us about your project and we will send a written quote before any work starts.

How long does it take?

Most sites take about a week once we have your words and photos. A bigger site, or one that needs writing from scratch, takes longer, and we tell you the date up front.

Who owns the site?

You do. We publish it on your own domain and, wherever we can, under your own account, so it keeps running even if you stop working with us.

Can people book with me through the site?

Yes. If you already use a booking service such as OpenTable, Square or Calendly, we add a clear button that takes visitors straight to it.

Can you redo the site I already have?

Yes. We start from what is there, keep what works, and rebuild the rest. Your address stays the same.

What happens after launch?

With monthly care we check the site on the first of every month, fix what we find and send you the report. Without it, you can still email us whenever you need a change.